极速快3

品牌战略Brand strategy

穿越世纪烟云依然熠熠生辉

——上海华谊精细化工有限公司实施品牌战略记

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“FEIHUPAI”SHIZHONGGUOTULIAOGONGYEDANSHENGDEDIYIGEPINPAI,YOUSHIJIANYU1916NIANDEZHENHUAZAOQICHANGCHUANGLI。1918NIAN,ZHENHUACHANGSHOUCHUANGLE“FEIHUPAI”JINQIDEWENZISHANGBIAO,BINGYU1920NIANKAISHISHIYONG“FEIHUQI”TUANSHANGBIAO。ER“YANJINGPAI”、“SHANGHAIPAI”、“AOLIMA”DENGSHANGBIAOWEI1932NIANDANSHENGDESHANGHAIZAOQICHANGSUOYONGYOU。JINRI,“FEIHU”PAIHE“YANJING”PAISHUANGSHUANGZHAIDE“SHANGHAIMINGPAIHUIHUANGZHIXING”CHENGHAO。“GUANGMING”PAIZELIANXUWUJIERONGYINGJINGXIAOSHANGZUIXIAIDEZHONGGUOSHIDAGONGYETULIAOPINPAICHENGHAO,2014NIANXIHUO“ZHONGGUOJINQIJIANG”CHENGHAO。

2006NIANQI,GONGSISHISHIPINPAIZHANLVE,ZHILIYUPINPAIGUANLIDECHUANGXINTUPO。QUELILEGONGSIPINPAIZHANLVEMUBIAO,YITUIJINJISHUYANFA、SHENGCHANZHIZAO、SHICHANGYINGXIAODENGJICHENGHUAGUANLIJIZHIDEJIANSHE;YITUIJINGONGSIPINPAIZUHEZHANLVE,GOUJIANZHENGTIPINPAIXIAOYING,TISHENGGONGSIZAISHICHANGJINGZHENGZHONGDEYOUSHIHEXINGYEDIWEI;YICHUANGJIANHEBUDUANTISHENGPINPAIZUHEYOUSHI,WEISHIXIANGONGSIYITIHUAFAZHANTIGONGZHICHI。ZAIPINPAIZHANLVEDETUIJINZHONG,GONGSIDEPINPAIYINGXIANGLIBUDUANKUODA,HEXINCHANPINGUANGFANYINGYONGYUGUOJIAJISHIZHENGDUOXIANGZHONGDIANGONGCHENG,BINGYUBAOSHANGANGTIE、DAZHONGQICHEDENGDAXINGQIYEJIANLILELIANGHAODEZHANGQIHEZUOHUOBANGUANXI。

YUCITONGSHI,JINNIANLAIGEQIYEYEWEITISHENGPINPAIDESHICHANGJINGZHENGLIZUOCHULEJIJIDENULI。KAILINZAOQICHANGTEBIEZHUZHONGYOU“ZHIZAO”XIANG“ZHIZAO+FUWU”ZHUANXING,MEINIANPAIZHUANYERENYUANDAOKEHUXIANCHANGTIGONGJISHUFUWUDADAO2000DUORENCI,BINGJIAKUAICHANPINKAIFAHESHENGJIHUANDAI,QUNIAN10YUESHOUPIQUDE“ZHONGGUOHUANJINGBIAOZHICHANPINRENZHENG”ZHENGSHU。SHANGHAIZAOQICHANGKAIZHAN“SHEBEICHUANGYOUGUANLI”HUODONG,WEITISHENGPINPAIZHILIANGCHUANGZAOTIAOJIAN。“YANJING”PAIYOUQIQUNIAN8YUEQUDAIDEGUOJINKOUDEYOUQI,RUZHUYIWAIZIQIYE,BINGCONGSANBAIDUOJIAGONGYINGSHANGZHONGTUOYINGERCHU,RONGHUO“YOUXIUGONGYINGSHANG”JIANG。“FEIJI”PAISHIHUAYUANGONGSIYONGYOUQISHIDUONIANLISHIDERANLIAOPINPAI,BEIGUOJIASHANGWUBURENDINGWEISHOUPI“ZHONGHUALAOZIHAO”,JINNIANLAIYIGAOPINZHI、HUANBAOXINGJINGPINEXINGYARANHEDIAOYINHAIYUANRANLIAO、FANGHONGWAIJUNYONGHAIYUANRANLIAOXILIEDENGCHANPINFUYULELAOPAIZIXINXIANDEHUOLI,ZAIDONGNANYAYIDAIPOFUSHENGDU,TISHENGLEGUOJIJINGZHENGLI。

PINPAIZHANLVEDESHISHI,SHIPINPAIXINGXIANGDEDAOBUDUANTISHENG。JINNIANLAI,“FEIHU”“GUANGMING”“YANJING”HE“YIPIN”、“SHITOU”、“FEIJI”DENGPINPAIZAIWENJU“SHANGHAISHIZHUMINGSHANGBIAO”“SHANGHAISHIMINGPAICHANPIN”BANGDANZHIHOU,ZAIHUO“ZHONGHUALAOZIHAO”CHENGHAO。QIZHONG“FEIHU”HAIRONGHUOQUANGUOTONGXINGYE“ZUIJUYINGXIANGLIDEPINPAI”,“GUANGMINGPAI”RONGYING“SHIDAZHONGFANGFUTULIAOPINPAI”,“YIPIN”YANLIAOBEIPINGWEI“SHANGHAISHIZUIYOUQIANLIDELAOSHANGBIAO”HE“SHANGHAISHIZIZHUCHUKOUMINGPAICHANPIN”CHENGHAO。

 

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